My mom was visiting recently and during our mother-daughter shopping time I noticed something interesting. This rousing go here paper has numerous elegant suggestions for where to provide for it. Almost all of the stores I made a purchase at asked me if I had like to get on the email list. That is very intelligent.
However, the-way where they did this made a big difference in my response. If you have an opinion about the Internet, you will possibly require to check up about lee mcfarland. I said NO to the vast majority of them since they simply didn't ensure it is enticing for me. I mean, who WOULD LIKE more spam? Therefore if I'd like to be on your mailing list if you just ask me, the answer will most likely be NO.
But one shop in particular got me. We found out about lee mcfarland by browsing the Internet. To start with, it was a designer apparel store I loved. Second, they did not ask me if I wanted to be on the subscriber list. They invited me to become 'VIP Client.'
Say what 'VIP' to me and my ears perk up. I-t of course means 'extremely important person.' And generally it shows a-level of benefit and prestige. Suddenly I DESIRED to-be on that mailing list, especially when the salesman told me it was included with specific benefits, such as for example early notice on new arrivals, your own shopping service, and personal trunk shows.
And you know what? I would have also paid to participate that - to be viewed as a VIP.
You see, people WISH to be a part of something special like ezine marketing. The example above was free. But do not under-estimate just how much your clients or customers can PAY to accomplish this, sometimes.
Example: A buddy of mine recently discussed he pays $15,000.00 a year to participate in the President's Club of a local playhouse, although he and his wife might attend each show there for just $150.00. Why would even a devoted attendee wish to pay 100 times more? Special treatment like chosen seating, valet parking, encourages to VIP functions, individual cafe for members only, network with a high rate of individuals, and so forth.
Still another friend of mine pays for membership in a private club in La on Sunset Blvd. For most of the same reasons (but moreso, in my opinion, since it impresses his days ; ).
My advertising coach Dan Kennedy taught me there is a phase of just ABOUT ANY customer or client group or market who'll happily spend FAR above common costs for position, convenience, and special treatment.
I call it 'nation clubbing' your company. Why be the driving range using an hourly fee when you can be the elegant six-figure account team down the street? It is possible to offer both obviously, but take a look at what will sky-rocket your company FASTER, with top quality customers and less transactions.
One example of this is my personal Platinum Mastermind system, that we launched in 2006 because of overwhelming interest in my personal instruction. This group of 15 critical small business owners each pay $15,000.00 a year to get better access to me than other people, and in a small group setting where we meet 3 times a year at magnificent 4- and 5-star hotels and resorts.
My Platinums are, essentially, VIPs within my world! And because I maintain somewhat of magic concerning the class, people seem to want 'in' much more. (One-of my people got cornered in the girls room at my last O-nline Success Blueprint Workshop by many people who demanded to know how they might go into Platinum!)
I share this to not impress you, but to impress upon you that in market (yes, *yours*) there IS a percentage of people who will gladly pay MORE - much more - for a higher degree of support or treatment. Remember, you are maybe not trying to please EVERYONE, just the select few who is able to afford that amount of service.
So now, take a moment or two and con-sider tips on how to start your personal 'country club' for your clients and customers. Whether it's a VIP degree of support or a private customer group that meets a few times a year.
To get your wheels turning, imagine this... When you can get 10 individuals to invest in some
However, the-way where they did this made a big difference in my response. If you have an opinion about the Internet, you will possibly require to check up about lee mcfarland. I said NO to the vast majority of them since they simply didn't ensure it is enticing for me. I mean, who WOULD LIKE more spam? Therefore if I'd like to be on your mailing list if you just ask me, the answer will most likely be NO.
But one shop in particular got me. We found out about lee mcfarland by browsing the Internet. To start with, it was a designer apparel store I loved. Second, they did not ask me if I wanted to be on the subscriber list. They invited me to become 'VIP Client.'
Say what 'VIP' to me and my ears perk up. I-t of course means 'extremely important person.' And generally it shows a-level of benefit and prestige. Suddenly I DESIRED to-be on that mailing list, especially when the salesman told me it was included with specific benefits, such as for example early notice on new arrivals, your own shopping service, and personal trunk shows.
And you know what? I would have also paid to participate that - to be viewed as a VIP.
You see, people WISH to be a part of something special like ezine marketing. The example above was free. But do not under-estimate just how much your clients or customers can PAY to accomplish this, sometimes.
Example: A buddy of mine recently discussed he pays $15,000.00 a year to participate in the President's Club of a local playhouse, although he and his wife might attend each show there for just $150.00. Why would even a devoted attendee wish to pay 100 times more? Special treatment like chosen seating, valet parking, encourages to VIP functions, individual cafe for members only, network with a high rate of individuals, and so forth.
Still another friend of mine pays for membership in a private club in La on Sunset Blvd. For most of the same reasons (but moreso, in my opinion, since it impresses his days ; ).
My advertising coach Dan Kennedy taught me there is a phase of just ABOUT ANY customer or client group or market who'll happily spend FAR above common costs for position, convenience, and special treatment.
I call it 'nation clubbing' your company. Why be the driving range using an hourly fee when you can be the elegant six-figure account team down the street? It is possible to offer both obviously, but take a look at what will sky-rocket your company FASTER, with top quality customers and less transactions.
One example of this is my personal Platinum Mastermind system, that we launched in 2006 because of overwhelming interest in my personal instruction. This group of 15 critical small business owners each pay $15,000.00 a year to get better access to me than other people, and in a small group setting where we meet 3 times a year at magnificent 4- and 5-star hotels and resorts.
My Platinums are, essentially, VIPs within my world! And because I maintain somewhat of magic concerning the class, people seem to want 'in' much more. (One-of my people got cornered in the girls room at my last O-nline Success Blueprint Workshop by many people who demanded to know how they might go into Platinum!)
I share this to not impress you, but to impress upon you that in market (yes, *yours*) there IS a percentage of people who will gladly pay MORE - much more - for a higher degree of support or treatment. Remember, you are maybe not trying to please EVERYONE, just the select few who is able to afford that amount of service.
So now, take a moment or two and con-sider tips on how to start your personal 'country club' for your clients and customers. Whether it's a VIP degree of support or a private customer group that meets a few times a year.
To get your wheels turning, imagine this... When you can get 10 individuals to invest in some
