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Social-networking - The Following Great Advertising Channel?

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With so much curiosity about how social networks function, one begins to wonder when there is advertising potential within these social networks?

I have been watching social networking for a while now. In fact I am an associate of numerous social network internet sites including http://www.myspace.com/ and https://www.linkedin.com just...

There has been a virtual explosion of social networking internet sites in the past year or two. Even the major players like Google, Yahoo and MSN are becoming into it.

With therefore much curiosity about how social networks work, one begins to wonder if you have marketing potential within these social networks?

I've been watching social media for a while now. In fact I am a member of numerous social networking websites including https://www.linkedin.com and http://www.myspace.com/ merely to name two. Click this link https://facebook.com/susan.crenshaw.9 to research the reason for it.

I joined partly because I wanted to see what these were, but moreover to see what impact social media could have on SEM in-the coming years.

I've been an associate of various ser-vices for a while and the reach these sites have is outstanding.

For instance, from my LinkedIn network of seven people I've an extended network of over 12,600 people.

That is amazing - I am merely a click or two away from close to 13,000 other people who share my similar interests ranging from what I like to watch o-n TV to work I can give for them.

Through my connections and their connections, I am attached to people starting from the American Cancer Society, to Sun Microsystems to the University of Texas to Google.

But what marketing possibilities are there for Social Media?

Well, let's have a look at MySpace.

MySpace is among the top sites on the Web today. I-t racked up 9.4 thousand page-views in August 2005 (greater than Google) and new users are signing up in a mind-boggling rate of 3.5 million per month.

MySpace is typical of where todays 18-30 year old would go to manage their electronic life. It allows people to post photographs of themselves and their friends, produce a website, record their favorite artists, watch and share videos, suggest things to do and lists some people they consider friends. It's on this 'Friends List' where the majority of the possibilities lie.

All thirty million plus people of MySpace have a friends page that lists people that person thinks their friend. This really is a set of individuals who they're interested in hearing from on an everyday basis, along with talking to and about. They can send you messages, comment on your pictures, study your blogs, in addition to leave messages that you can then tell others once you add somebody as your friend. That is the opportunity for instant feedback about you.

The ability to include friends to your site is critical for advertising to MySpace customers. In accordance with Courtney Holt, mind of new media and strategic advertising at Interscope Records, 'This technology is growing up with out ever observed programmed media. 'They do not think in terms of-the record, and they don't think in terms of a TV schedule. They think with regards to TiVo, P2P, AOL, and obviously MySpace.

You can view how this may grow.

Let us say you develop a MySpace account to talk about your product or service. You website about this and search for the others that'll share your interests.

After this you invite them to be your friend. If they become a friend you start your 'gentle sell' begging your solution to them.

As they grow to appreciate it, they begin blogging and discussing it. Quickly hundreds or even thousand of individuals are referring to you and your product or service.

Don't think this will work?

I'd like to give you a few examples. There are many companies who have gotten their begin MySpace. By just hosting a number of their music online and blogging about them-selves they developed a following. Soon they had report deals and contracts lined up.

Needless to say to use ser-vices like MySpace you-need to have some thing this target market needs. If you do not then you probably should not put a lot of energy into MySpace.

But that

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